ISLAMABAD, Pakistan: National Institute of Folks and Traditional Heritage (Lok Virsa) produced a TV programme for the first time.
Talking to the state-run news agency in Islamabad, the Executive Director Lok Virsa Dr Fouzia Saeed said that a half hour programme called “the Folk Beats” for PTV world aired every Sunday.
“We also became active on social media with a new website and a Facebook page which has increased our spread and engagement with the public,” she said.
Dr Fouzia Saeed said that another way of increasing our spread and ensuring we focus on dissemination is to be producing video DVDs and audio albums and making them accessible to public, adding that “We have taken out 14 DVDs which will be launched soon,”.
Dr Fouzia said that Lok Virsa has promoted pluralism and diversity by building sound relationships with all kinds of communities of the country and highlighting their festivals and cultures.
