So, this morning when I woke up I came to know about the buzz created by Jazz for Pakistan’s first Augmented Reality billboard. It may be a case that they have been fooled by their agency or they are quite unaware of the Augmented Reality. For those, who have no idea about Augmented reality, it’s a technology that superimposes a computer-generated image on a user’s view of the real world, thus providing a composite view.
To keep it simple, let us watch the video below.
In the history of the commercial era, Lego was the first brand to get viral for thier idea of Augmented Reality at their outlets.
Now let us see what Jazz has done and can we call it Augmented reality?