Sairbeen comes to TV, social screens with new look

A brand new version of Sairbeen – a popular radio program produced and shot in London – broadcasted live on Tuesday on a private television channel besides available online with the same name. The global and regional news program not only further strengthens the offer of the BBC Urdu service and commitment, but also endeavors to provide audiences in Pakistan with credible, authentic and reliable news bringing the professionalism to the screens. As more and more people switch on their television sets, they can be rest assured that their beloved Sairbeen will remain a constant in their lives with a brand new look and feel. Despite a plethora of 24-hour news channels, there remains a gap for non-sensationalized, credible news sources. The last decade or so has seen a massive growth in media and its power in Pakistan. The gross number of news channels with lack of credible authenticity leaves the audience confused, as they cannot trust what they hear. The audience needs a greater say with quick feedback and meaningful protest against inappropriate material or personal prejudices seeping into dramas and talk shows. The solution to this unchecked media coverage should be in the hands of an authority of journalists and gatekeepers regulating, censoring content and medium itself. However, it is primarily the responsibility of the media houses themselves to introduce trustworthy sources into their regular broadcast. This can be made possible with the support of well-reputed international media giving its stamp of approval to material being broadcast. Sairbeen aims to bring to its audience a comprehensive news show about Pakistan in the international news as well as a snapshot of what is happening in this country relevant to the rest of the world. In today’s world of whirlwind news, Sairbeen will set a standard for other media houses to follow, to build an image of trustworthiness behind their news stories, and move away from sensationalism. “The feedback we get is very clear – there is a demand for Sairbeen on TV, for its breadth of coverage, connecting the local with the global, and for its independent, balanced and distinctive approach to any story,” said Aamer Ahmed Khan, editor of the BBC Urdu. “In this volatile environment, we are committed to helping our viewers understand the world and how the world sees Pakistan,” he said. Sairbeen – presented by Aliya Nazki and Shafi Naqi Jamie – contains reporting from correspondents across Pakistan besides from the US and India. In addition to news and current affairs, the show also covers arts, technology, travel and social media. “Sairbeen brings top quality, independent news and information to anyone who wants to keep abreast of latest developments,” said Shahab Zuberi, a senior most official at a private TV channel.