KARACHI: Daraz.pk has introduced a newly revamped website incorporated with a number of upgrades in terms of design, navigation as well as back-end systems support, says a press release issued on Tuesday.
Enhancements in design, navigation and IT infrastructure have been done to facilitate Daraz.pk’s transition from a fashion and apparel e-tailer to a portal that offers a complete range of lifestyle products; with recent additions in product categories such as smartphones, tablet computers, laptops, home cinema systems, kitchen appliances, FMCG products and many others.
The new technical capabilities of Daraz.pk have resulted in significantly reduced website load times, display of high-resolution product images, detailed product specifications and descriptions, easier checkout and ordering processes and an advanced delivery tracking function. Customers will benefit from a virtually unlimited number of products that can now be displayed on Daraz.pk; bringing a completely unparalleled online shopping experience to your screens. Furthermore, the upgrade has also been applied to Daraz.pk’s mobile site, meaning that customers can now seamlessly browse through products and order their desired items via their mobile phones.
Daraz.pk’s redesign, which is replete with bold colors, vivid graphics and vibrant illustrations, give it a pleasing aesthetic appeal and an innovative and gripping user interface; while the addition of a number of new product categories results in easier navigation, browsing and product selection. While there are currently over 16,000 products available online on Daraz.pk, the number is expected to increase manifold within the next few months, with the upgraded infrastructure aimed at dealing with the anticipated spike in traffic to the site.
Commenting on Daraz.pk’s overhaul, Muneeb Maayr Co-Founder Daraz.pk said: “This year marked the beginning of a mesmerizing and exhilarating phase for us as Daraz.pk branched out from offering just fashion and apparel products to electronics and appliances as well, giving customers a complete lifestyle shopping experience. We have come a long way since the launch of Daraz.pk two years ago and felt that it was the opportune time for a thorough facelift to reflect our expansion plans and growth strategy in Pakistan.”
“With the revamped and redesigned website it is our aim to make our customer’s shopping experience as direct and engaging as possible. The most evident change is that Daraz.pk is now less cluttered, more streamlined and much easier to navigate. Each and every modification was planned methodically to heighten the experience of e-tailing, making it enjoyable and easy, and therefore encouraging customers to make Daraz.pk their preferred online shopping partner,” he added.
The web address for Daraz.pk remains unchanged and is accessible at www.daraz.pk.
About Daraz.pk
Incorporated in 2012, Daraz.pk is an online shopping portal featuring fashion, apparel, beauty, electronics and home appliance products for both men and women. Daraz.pk currently offers a portfolio of over 400 brands and 16,000 products and hosts 1.2 million unique visitors to its website every month. Headquartered in Karachi, it delivers both internationally as well as across 200 cities and towns in Pakistan. Daraz.pk is part of the Asia Pacific Internet Group (APACIG) which supports some of the leading internet companies in the region.
About APACIG
The Asia Pacific Internet Group (APACIG), a joint venture of Rocket Internet and Ooredoo, is the leading internet platform in Asia, supporting some of the top internet companies in the region. Founded by Rocket Internet in 2014, the APACIG’s mission is to promote innovation and entrepreneurship throughout Asia Pacific, as well as to support the development of a vibrant online culture. The APACIG’s network currently consists of 10 companies, operating in 15 countries.
