ISLAMABAD, Pakistan: Pakistan Railways would start earning an extra Rs 140 million per year through advertisements on trains and Railway station premises.
Different companies would be persuaded to advertise their brands on express trains and railway stations to earn money.
In this regard, Pakistan Railways’s attached department Pakistan Railways Advisory and Consultancy Services (Pracs) has awarded a tender to a private company which will allow companies to advertise their brands on trains and railway stations, sources in the Pracs told APP.
The agreement between Pracs and SQ Communication will supplement the income of the railways which is struggling to streamline its revenues flow, the sources said.
They said that Pakistan Railways has outsourced the project to Pracs that will take a 15 percent share out of the total revenues generated in a year.
It was not the first time that the department has permitted advertisements on its assets and a similar experiment had been made in 2007, but the venture did not last long and ended with the change in government, they added.
They said that it was a one-year contract to tackle this challenge and communicated to the successful bidder that the contract can be extended if things go smooth.
Initially five trains namely Awam Express, Hazara Express, Karachi Express, Khyber Mail and Tezgam will be offered for the advertisement of brands, apart from the trains, access will be provided to 14 railway stations on the Main Line-I for the advertisements, they added.
