LAHORE, Pakistan: The Regal Automobiles Industries Limited (RAIL) has launched Pakistan’s most affordable hatchback – the Prince Pearl – with an aim to reshape the Country’s automobile industry.
Prince Pearl has been launched with an 800cc, EFI engine which produces 40 HP and is equipped with modern features such as power windows, power steering, and multimedia system. The RAIL will be providing a warranty for 60,000 KMs or three years whichever comes first.
Available in six different colors and at 16 3S dealerships (Sales-Service-Spare Parts) across Pakistan, Prince Pearl will be available in the market from February 1, 2020.
Its launch event was held at a local hotel in Lahore on January 31, 2020 wherein the Governor Punjab Chaudhry Mohammad Sarwar, high profile dignitaries and elite of the City were present.
While talking to the media, Chaudhry Sarwar said, “It is heartening to see a local company take the initiative to provide such an automobile to the masses. I look forward to seeing what Regal Automobiles holds for the future.”
While addressing at the ceremony, the Managing Director Regal Automobiles Industries Limited (RAIL) Muhammad Adeel Usman said, “This is the first time that a local company has taken a step at such a huge level to add to the economy of the Country while providing a high-quality product at an affordable price. The Car is a blessing in disguise for the people of Pakistan where the economy is a burning issue for the government”.
The Regal Automobiles Industries Limited was established in 2017 as a technical venture between DFSK, which is the prodigious and renowned brand in China and RP Group which is one of Pakistan’s most prominent business conglomerates to manufacture and market PRINCE vehicles in the Country.
At present, the Company is offering a complete range of light commercial, passenger and SUV range with full after-sales and technical support to its customers.
The Regal Automobiles Industries Limited is the first Company awarded with Green Field status under Automotive Development Policy (ADP) 2016-2021). Keeping in view of the honorable Prime Minister Imran Khan’s vision for the automotive industry, the RAIL has invested Rs 1.5 billion on this project to generate jobs, industrial and economic stability in Pakistan.
